For this Real Geeks website review, I will use SeanGalligan.com as the example. While its functionality is shared by all Real Geeks websites, the design is a custom job by Blue Dream Creative. For more custom website examples, visit our Real Geeks services page.
In this article I cover every major feature SeanGalligan.com including the IDX search, home value calculator, local market report generator, and mortgage calculator. Also, its main structural components, including the header, sidebar, navigation bars, and main content area.
A Modern Website for a Modern Agent
SeanGalligan.com is a Real Geeks website I built for Los Angeles agent Sean Galligan. Before moving to Real Geeks, Sean had his website with one of the many discount IDX solutions on the market. Unsurprisingly, Sean was unable to generate traffic or leads. Slowly realizing his website was going nowhere, he decided it was time for a change.
After researching every IDX company he could find, Sean decided Real Geeks as his best bet. The thing that most convinced him? The plethora of positive reviews from fellow real estate professionals. Read them yourself at G2, FitSmallBusiness, and ActiveRain.
I quickly got to work transferring content from Sean’s previous website into his new Real Geeks website. With a finely tuned PPC campaign targeting popular neighborhoods, the leads quickly began coming in. Sean realized he had made the right choice. After all, what good is a discount website if it doesn’t help grow your business?
Real Geeks Example: An In Depth Analysis
What makes SeanGalligan.com a successful website? There are two main components: front-end user experience, and back-end lead management.
I analyze these two components in detail for SeanGalligan.com. For a general review of the Real Geeks platform, read my article, Why Real Geeks is the Optimal Platform for Real Estate Lead Generation.
Front-end refers to the website visitors experience and interact with. It’s what you see on the screen, whether it be the IDX search, home value calculator, or any other content.
Advanced MLS Search
The IDX search on SeanGalligan.com allows visitors to find homes according to very specific criteria. Moreover, search filters are organized into tabs, making it easy to set up your search.
The advanced search tab is the most popular. It allows you to set a location, and then narrow properties within that location by things like price, square footage, garage spaces, and more. This tab accommodates all general searches. Other tabs like condo search, foreclosure search, zip code search, and MLS number search are for more specialized searches. No matter what kind of property you are looking for, you can find it quickly with these comprehensive search options.
Home Value Estimate for Seller Leads
The home value calculator is a great way to capture home buyer leads. Visitors are required to enter their name, email, and phone number before receiving a value estimate of their home.
Every time a user requests a home value estimate, their information is automatically uploaded to the Real Geeks lead manager.
From there, the lead is automatically assigned to a text and email drip campaign. Sean need only wait for a response from the lead before engaging.
No need to waste time with manual follow-up. Once a lead replies to your automated messages, you know it’s a good prospect.
Local Market Reports
Every Real Geeks website includes a market report search feature. Market reports give you a bird’s eye view of local market activity, as defined by current listings, recent sales, and properties under contract. It’s an invaluable tool that allows website visitors to see how strong the housing market is in a given area. If you are a seller, it allows you to see the gap between list prices and sold prices. The smaller the gap, the stronger the market. If you are a buyer, a big gap between list and sold prices indicates it’s a good time to buy and secure a bargain.
The mortgage calculator is pretty straightforward, and has proven a popular tool. It allows users to quickly generate an estimated monthly payment based on loan amount, annual interest rate, and loan term. Any visitor on your website looking to buy a home will find this tool very useful. It only takes a few seconds to generate a monthly mortgage estimate.
The header of this Real Geeks website example is simple and intuitive. Put simply, it consists of the logo to the left, followed by the navigation menu, followed by email, phone, and account sign-in links.
Most Real Geeks websites share a similar header structure. However, each contains a unique logo and contact information.
There may also be significant differences in terms of navigation links. For example, one realtor might use the navigation to focus on foreclosures and distressed properties.
Meanwhile, another realtor might focus on different search features offered by Real Geeks, such as the map search and advanced search. It all depends on what’s important in your visitors.
The sidebar is a very useful place for important and contextual information. Common elements include the home valuation widget, mortgage calculator, recent blog posts, social share buttons, address search, and map search—elements that are useful on any Real Geeks website.
One of the great things about Real Geeks sidebars is that you can customize them for different pages. For example, SeanGalligan.com has a different sidebar for each major area of Los Angeles: Far Westside, Westside/Central, Eastside, and san Fernando Valley. When you are on a Far Westside Los Angeles page, the sidebar shows Far Westside neighborhoods at the top. When you are on an Eastside page, it shows Eastside neighborhoods.
You can take it further and use the sidebar to break down an area into price ranges, property types, and other features.
This type of contextual information makes it easy for visitors to explore real estate in your popular neighborhoods
In the case of Real Geeks website example SeanGalligan.com, the sidebar also features buyer and seller resources, links to the about page and testimonials page, and a registration link.
The footer on Real Geeks websites serves multiple purposes. It provides contact information, useful links to popular pages, copyright and disclaimer info, and a chance to further establish your brand with a logo and social media links.
For SeanGalligan.com, we kept the footer simple and to the point. To the left, his logo, contact info, and social media links make it easy for visitors contact and learn more about Sean. To the right, three navigation menus link to the most visited pages, followed by professional real estate logos that establish credibility.
Other uses for the footer may include: to showcase logos of your awards and accolades, highlight a recent testimonial, or show a feed of your recent Facebook posts. Anything that helps communicate your brand provides some benefit.
Custom Content Pages
Custom content pages set your Real Geeks website apart. They establish your brand with a clear and consistent message. They help your website rank on search engines and generate organic traffic. They generate leads with useful and timely content that gets visitors to take action. The possibilities are truly endless.
Among the most essential of content pages is the about page. A high portion of site visitors end up visiting the about page, curious to know who you are and what you offer.
A well-designed about page that establishes a unique-value proposition can greatly boost lead conversion rates. Meaning, the more compelling it is, the more likely visitors will call you.
Sean Galligan’s about page below clearly and simply establishes his dedication to exceptional customer service.
This is a basic overview using a single Real Geeks website example. There is much more that goes into every website. One can almost write a whole book detailing all the nooks and crannies.
For the sake of brevity, I explored only major parts and features. If you are considering your on Real Geeks website, contact me and let’s discuss anything you are curious about in greater detail.