In this post I’ll go over a Real Geeks website example using yourtampahomes.com as the subject. I’ll cover every major feature of this website including the IDX search, home value calculator, local market report generator, and mortgage calculator. I’ll also talk about the structural components of the website including the header, sidebar, navigation bars, and main content area. In the end, you’ll have a holistic understanding of how all the different component work together to create a very effective real estate website.
A Quick Overview
YourTampaHomes.com is a Real Geeks website I built for Mark Ross, who is a very active and experienced Realtor® in the Tampa, FL real estate market. Before moving to Real Geeks, Mark had his website set up with a different IDX company, but was not able to generate any traffic or leads. After slowly realizing his website was going nowhere, he decided it was time for a change. He researched every IDX company he could find, and finally settled on Real Geeks as the best choice. The thing that most convinced him was the plethora of positive reviews from fellow real estate professionals.
I quickly got to work transferring all the content from Mark’s previous website into his new Real Geeks website. Within only a month, the leads began streaming in, and Mark quickly realized he made the right choice.
Thorough Analysis of a Real Geeks Website Example
What are the factors that help make yourtampahomes.com a successful website? They break down into two major categories- functional features and structural components. I’ll be analyzing these two categories as they apply to this specific website. For a more general overview of Real Geeks websites, check out my in-depth post.
The IDX search on YourTampaHomes.com allows visitors to search for homes by almost any criteria imaginable. Furthermore, search criteria is organized into tabs, making it easy to define and narrow your home search. The advanced search tab is the most popular. It allows you to set a location, and then narrow properties within that location by things like price, square footage, garage spaces, and more. This tab accommodates all general searches. Other tabs like condo search, foreclosure search, zip code search, and MLS number search are for more specialized searches. No matter what kind of property you are looking for, you can find it quickly with these comprehensive search options.
Home Value Calculator
The home value calculator is a great way to capture home buyer leads. Visitors are required to enter their name, email, and phone number before receiving a detailed home value report. Mark was able to generate buyer leads right away with a Google Adwords campaign that drives steady traffic to his home value landing page. Every time a lead signs up for a home value report, their information is automatically uploaded to the Real Geeks lead manager. From there, Mark can email, call, or mail the lead and begin the sales cycle. It’s a super simple and super effective system.
Local Market Reports
Every Real Geeks website includes a market report search feature. Market reports give you a bird’s eye view of local market activity, as defined by current listings, recent sales, and properties under contract. It’s an invaluable tool that allows website visitors to see how strong the housing market is in a given area. If you are a seller, it allows you to see the gap between list prices and sold prices. The smaller the gap, the stronger the market. If you are a buyer, a big gap between list and sold prices indicates it’s a good time to buy and secure a bargain.
The mortgage calculator is pretty straightforward, and has proven a popular tool. It allows users to quickly generate an estimated monthly payment based on loan amount, annual interest rate, and loan term. Any visitor on your website looking to buy a home will find this tool very useful. It only takes a few seconds to generate a monthly mortgage estimate.
The header of this Real Geeks website example is simple and intuitive. Put simply, it consists of the logo to the left, followed by the navigation menu, followed by email, phone, and account sign-in links. Every Real Geeks website you’ll see shares the same header structure. However, each website contains a unique logo and contact information.
There may also be significant differences in terms of navigation links. For example, one realtor might use the navigation to focus on foreclosures and distressed properties. Meanwhile, another realtor might focus on the different search features offered by Real Geeks, such as the map search and the advanced search. It all depends on what’s important in your market.
While the header of every Real Geeks website is essentially the same, it’s not the case for the sidebar. You’ll find major differences among Real Geeks websites when it comes to the sidebar.
In the Real Geeks website example we’re using, the sidebar emphasizes community searches, buyer and seller resources, and various buyer and seller tools. While the sidebar of this website only contain a few popular communities, others may include a comprehensive list of communities for a given area.
Even though sidebars can vary greatly from website to website, they share various common elements. These include social share buttons, address search, a home value widget, and a mortgage calculator.
One of the great things about Real Geeks sidebars is that you can customize them for different pages. For example, YourTampaHomes.com has a different sidebar for each popular community. When you visit a specific community page, the sidebar breaks down that community into specific searches. In this case, those searches consist of price ranges, property types, and subdivisions. It makes it easy for visitors to find just the right property in just the right place. However, the sidebars still share common elements like the address search and share buttons. That’s because these elements are universally useful.
Though I partly covered navigation when discussing the header, here I’ll go more in depth. The reason being that Real Geeks websites include not just one, but three distinct navigation bars. These include the primary header navigation, primary footer navigation, and secondary footer navigation.
Needless to say, the most important navigation bar is in the header. Consequently, it should include your most essential navigation items. In the Real Geeks website example we’re using, the header navigation includes advanced search, map search, home estimate, and market reports.
On the other hand, footer navigation items are of secondary importance. While useful, these items are not essential. Footer navigation breaks down into two parts- primary and secondary. The primary footer navigation is ideal for items like your about page, testimonials, and your contact page. Meanwhile, the secondary footer navigation is ideal for more specialized searches such as foreclosure search and zip code search.
Main Content Area
The main content area of your website is also the most important. It’s the section of your website where visitors will spend most of their time. This changes from page to page. On the home page, the main content area includes a search form, call to action buttons, and custom SEO-optimized written content. On a search page, the main content is where properties are displayed. No matter the page, this section contains the ‘meat’ of your website.
This is but a basic overview of Real Geeks website example. There is much more that goes into every website. I could write pages and pages describing all the nooks and crannies. However, for the sake of brevity, I explored only the major parts and features. If you are considering your on Real Geeks website, contact me and I can go over everything in greater detail.