For Nick & Haley DeSantis, slopeside specialists in Park City and Deer Valley, we skipped Sierra Interactive’s standard template entirely.
Instead, Blue Dream Creative built a fully custom homepage from scratch — one that matches the caliber of the properties the team sells.
Full-width hero imagery. Refined typography. A visual hierarchy built for a boutique luxury brand, not an off-the-shelf IDX site.
The goal: the second a high-net-worth buyer lands on the homepage, it reads as credible, high-end, and trustworthy.
It’s not just about looks, though. The layout also drives leads.
Custom sections for Empire Pass, Upper and Lower Deer Valley, and Deer Valley East Village guide visitors straight into targeted property searches.
And under the hood, clean custom front-end code keeps load times fast and structure SEO-friendly.
This project proves a Sierra Interactive site doesn’t have to look like a Sierra Interactive site — you just need the platform’s backend paired with a design system built for the brand, not the template.